guiseIchic

Went to the guiseIchic opening at their new larger location at 2128 N Halsted. It was a great event to promote their full-service concept. Everything from clothing consultations to hair styling. If you had the time and the means, you could probably spend a whole day in here creating a new look for yourself.

The event itself was of course well crafted by Skirt PR. It was a bit crowded and I was nervous for all the clothes as guests carelessly handled their wine and martini glasses, but it didn't seem like there were any major slip ups. There was a charcuterie platter at the front of the very long space. At the very back where the salon is, they set up a bar featuring Amstel Light, Pom Martinis, and your standard red wine (can't remember the brand, sorry!)

The selection of women's clothing is decent, but lacking in variety. They offer many of the same styles in different colors. The men's is much more extensive since they started out as a men's boutique. I'm sure the women's section will improve with time. Brands include: Theory, Band of Outsiders, Moschino, Acne, Rag and Bone, and Nicole Farhi.

Unfortunately, It's probably not a place that I'd go for fashion inspiration. I generally don't shop in Lincoln Park. But it seems like a good place for the no hassle type of guy who needs a one stop shop to cover all his style bases.